Apple boosts its MagSafe battery as gamers expect in-game ads


It’s Sunday again, which means it’s time for another edition of Trusted Reviews Winners and Losers.

This week our Playdate gaming console review went live, while Asus took on Apple’s MacBook Pro range with its new OLED range of Zenbooks.

It was also a big week for soundbars, with Razer showcasing its second-generation Leviathan gaming soundbar and rumors of an entry-level Sonos.

However, this Sunday, our title of winner goes to Apple, leaving PS5 and Xbox players stuck as our losers. Read on to find out why.

Winner: Apple


This week, Apple released an update that increased the charging speed of its MagSafe battery by 50%.

The battery, which launched in 2021, is designed to magnetically latch onto the back of iPhone 12 and 13 devices, giving them extra power on the go.

However, the charging speed was previously stuck at 5W. That’s about the same speed as the outdated plugs that came with the iPhone 11 and earlier.

Firmware 2.7 takes the MagSafe’s charging speed up to 7.5W without you having to pay for a new battery – although, like the MagSafe’s charging speeds, it’s not a fast process. Apple warns that installing the software can take about a week if done through your iPhone.

Either way, the resulting 50% faster charge is great news for MagSafe users.

While you can still access faster 15W charging by connecting the battery to a power source via USB-C and using it as a Qi wireless charger, it just doesn’t offer the same convenience as attach the battery to the back of your iPhone. .

The free update means MagSafe users should be able to extend their iPhone’s battery life without having to keep the charger connected for as long.

Loser: the players

Xbox series X

Our losers this week are console gamers after rumors emerged suggesting some free Xbox and PS5 titles may soon be hit with ads.

According to two separate reports from Business InitiatedMicrosoft and Sony have both started developing their own systems for advertising brands in games.

The news first emerged about Microsoft, which is reportedly building a system that would allow actual word products to be advertised in Xbox games, such as on racetrack billboards. The idea is to introduce non-targeted advertisements that fit perfectly into the game world, so as not to alter the experience.

Just under a week later, we learned that Sony might be working on a very similar concept for its PS5 console – although the idea here is a bit different. While Sony could also embed the ads into in-game billboards, the company would seek to reward players for watching ads and promotional content by giving away freebies like skins.

Sony is also considering the idea of ​​cutting revenue, which Microsoft shouldn’t. That said, the two companies plan to keep players’ personal data out of the reach of marketers, the sources say.

It’s important to note that these rumors only relate to free games and the introduction of ads could allow Microsoft and Sony to introduce more free content or even reduce the amount of in-app purchases charged to players.

That said, in-game ads haven’t exactly been well received by console gamers in the past, and no one really wants to turn to ads in the virtual world when trying to escape the seemingly endless number here in the real world. world.

We’ll have to wait and see how players react if ads suddenly start popping up in free titles on Xbox and PS5.


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